Image Transfer

Image Transfer
Thirteen photographs and a study sheet, 2007

9 Lambda-Prints on Dibond, 50x75cm
4 OCE-Belichtungen on foil on Dibond, 50×66,5cm
Tableau, crayon on paper, 50x65cm

Image Transfer, photo series

Expensive automobiles and beautiful women and female stereotypes! The combination has always been guaranteed to attract attention and keep up sales of the automobile as a commercial product. Sex sells!
Here, the human models have been switched. Instead of women, it’s men who assume the poses … but exactly the same ones as struck by the women! An image transfer in every sense. Material images are switched, but at the same time, so are male and female stereotypes!

Dolls, Study Sheet, crayon on paper, 50x65cm, 2007
Greta Znojemsky began her research with a series of study-drawings in which she re-worked original advertising photographs from the Internet. This was done on the one hand to capture the authentic character of the female poses and on the other to demonstrate and analyse their precise nature.